waves The dream of a perfect, consistent wave, available on demand, has driven innovation for decades. From early attempts in theme parks to today’s technologically advanced surf parks, the quest for the ultimate artificial wave has captivated entrepreneurs and wave riders alike. This pursuit has culminated in a significant shift: adventure capital is pouring into surf … Read more
The surf industry is catching a wave of a different kind – the wave pool revolution. And Sun Bum’s recent partnership with Atlantic Surf Park is a prime example of this exciting shift. Brands are increasingly recognizing the potential of controlled, consistent surf environments, moving beyond the limitations of Mother Nature’s fickle moods. This isn’t … Read more
The electrifying \”Final Five\” format of the World Surf League (WSL) concludes this year, leaving fans with bittersweet memories of its high-stakes thrill. Introduced a few years ago, the format aimed to recapture the intensity of the 2019 Pipeline final, a winner-takes-all showdown between surfing titans Gabriel Medina and Italo Ferreira. However, this year’s Rio … Read more
São Paulo, a city teeming with over 21 million inhabitants, is experiencing a wave of excitement—literally! Two brand-new surf wave pools, located a mere 10 minutes from each other, have opened their doors, offering a unique surfing experience in the heart of this bustling metropolis. But what does it cost to join this exclusive slice … Read more
Huntington Beach, the self-proclaimed \”Surf City, USA,\” recently made headlines with a unique tribute. Known for its vibrant surf culture and sometimes quirky local politics, the city honored the late [Singer’s Name], a musician who was famously outspoken in his dislike of surfing, with a poignant paddle-out ceremony. The event, held on [Date], drew a … Read more
For decades, surfing has occupied a curious niche. Often perceived as a pastime for the carefree and unconventional, it’s rarely been considered a force for unity. But a groundbreaking new book argues that beneath the salty spray and thrilling rides lies a powerful, unifying element. Contrary to popular belief, the simple act of riding waves … Read more
Tensions ran high at the Hossegor surfing competition today, culminating in a shocking confrontation between French and German surfers. A short but explosive video clip circulating online depicts a French male surfer engaging in aggressive behavior towards a German female competitor. The incident, which allegedly involved a controversial \”drop-in,\” sparked outrage among spectators and fellow … Read more
International Surfing Day is almost here! For those who waited until the last minute to show their love for the ocean and its waves, a frantic dash to find the perfect gift is underway. And it seems florists are bearing the brunt of this eleventh-hour rush. Reports are flooding in of long lines at flower … Read more
Lena’s journey to becoming the heart of o2 Surftown Munich’s Surf Center is anything but ordinary. For years, she navigated the predictable routine of a Halbergmoos airport hotel. But as the groundbreaking for o2 Surftown progressed, transforming a barren landscape into a vibrant wave pool, something within her shifted. Intrigued by the energy and excitement … Read more
The fleeting moments of riding a wave are what surfing is all about. In the ocean, those precious seconds are often interspersed with long periods paddling, waiting, and wiping out. Wave pools offer a solution, dramatically increasing your ride time and allowing for focused muscle memory training. But daily access to a wave pool remains … Read more